COLLEGE FOOTBALL HALL OF FAME

A 52-foot long, RFID-enabled, and multi-user media wall at the College Football Hall of Fame in Atlanta

An immersive experience that seamlessly blends the heritage of college football with cutting-edge technology, the “Why We Love College Football” media wall is an interactive gallery that showcases the full spectrum of the sport from its inception.

The media wall – the centerpiece exhibit for the College Football Hall of Fame in Atlanta as a storytelling device for fans –is an expansive 52-foot long media wall, a multitouch interactive canvas, which sets the stage for an exciting visit to the Hall of Fame. The custom designed installation provides visitors a unique, playful, and highly engaging tour, with access to 765 NCAA College Football teams at their fingertips.

Client: COLLEGE FOOTBALL HALL OF FAME
STUDIO: Obscura Digital
MY role: Creative Director
type: permanent installation

INSIGHTS

  • Each visitor’s experience is personalized: when people step in front of the screen their RFID badge is detected and displays the latest photos and video associated to their favorite team.
  • every 10 minutes the screen resets and showcases a vibrant animations that spans the length of the entire media wall

VIDEO

ADDITIONAL PHOTOS